Work
Lotion in Motion
Cetaphil
We create skincare content across formats from high-end product and sensorial texture shoots to dynamic, talent-led social executions.
Whether cinematic or lo-fi, every asset is rooted in real social media behaviors and platform dynamics. We design for scroll, attention, and conversation translating science and sensoriality into playful, culturally relevant moments that cut through in the digital world.
Nothing Compares to Supreme Feel
SKYN
The Challenge: How do you launch SKYN’s most advanced condom without falling into the category’s usual product claims and demonstrations?
The Idea: We turned Supreme Feel’s product superiority into an emotional promise: a feeling so good, everything else lades away.
Nothing Compares to Supreme Feel.
The Campaign: We brought that feeling to life through intimate moments where the outside world simply stops mattering. A distinctive visual effect became the campaign’s leitmotif, shifting reality as sensation takes over, while product and performance gave us the proof behind the promise
From film to social and retail, every execution built around one simple idea: when you can feel everything, nothing compares.
Mariska Hargitay x Skin Activator
Cetaphil
The Case: At the launch of the new Cetaphil Skin Activatorline, we were given just minutes of access toMariska Hargitay during a live event. In fast-moving environments where timing, talentand attention are limited, the challenge was tocapture meaningful, high-quality content —without disrupting the moment.
The Results: We captured, produced and published a social-first hero piece — turning a brief interaction into a standout moment of the event.
A lean, highly coordinated team operated in realtime, transforming limited access into a fullcontent output ready to perform acrosschannels. From hero film to supporting assets, everysecond was designed for impact, speed andrelevance.
Dubai goes AI
Danone
The objective was to create a Master KV that could be adapted across multiple formats and touchpoints, ensuring visual consistency across all executions.
Proactivity is key: We saw the opportunity And didn’t miss it.
+2 Extra Projects: We got two more projects because of this one.
Biggest Campaign: This was the biggest OOH Campaign that Danone has done so far.
The Amplification Olympics
Solgar Italia
The Case: During the Winter Olympics in Milan, we amplified the campaign in Italy by tapping into the cultural moment —without directly referencing it. Strict advertising regulations meant brands couldn’t associate with the Olympics unless official sponsors, limiting the use of names, symbols or implied connections.
The challenge was to stay relevant during a peak national moment, while remaining fully compliant.
The Results: We reinterpreted the campaign through a winter lens — using seasonal imagery, atmosphere and storytelling to tap into the moment without naming it.
From taking over public transport in Milan to FOOH, we created a cohesive visual world inspired by cold, energy and landscape— naturally aligning with the cultural context.
¡Ay, Callao! Cabaret
Callao
Callao’s centennial continued with an unforgettable night of sequins, striptease, and cinema.
¡Ay Callao! was inspired by “el destape,” an iconic moment in Spanish filmmaking when strict censorship gave way to a new era of sex symbols.
Part-party, part-variety show, the night saw Cines Callao transformed into a cabaret hosted by Drag Race España’s Supremme De Luxe, with performances by Pupi Poisson, Miss Loot, Santa Catalina, and Alpilpil. Outside in the plaza, burlesque dancers, a photocall, and racy visuals on screen invited all of Madrid to participate, while pre- and post-event coverage on social extended the experience.
Ideated and produced by Dragons, this event was a roaring success, setting a new bar for our ongoing collaboration with Cines Callao.
The Gentle Routine
Cetaphil
With a limited production budget, Galderma Switzerland and Dragons together identified a bold opportunity:
casting Nemo, winner of Eurovision that year, as the face of the brand. With most of the budget allocated to talent fees and rights, Dragons rethought production to still deliver high-impact content.
The shoot took place in our familiar Barcelona studio, using a small, agile crew, a smart lighting setup, a strong videographer, an in-house photographer, and a Dragons creator capturing phone-first content.
An analog camera was introduced to bring an unexpected editorial edge to the social assets. The chemistry with the talent was exceptional, the process highly efficient, and the shoot wrapped ahead of schedule, proving that clear ideas and execution can outperform budget constraints.
Cetaphil SkinLabs
Cetaphil
When science takes center stage, we make sure the world sees it.
From ‘Derm Meets Influencer’ to ‘Science with a Twist,’ we turned expert insights into content that sparked millions of views and global conversations.”
At SkinLabs, science wasn’t just part of the story, it was the story. And we captured every breakthrough moment.
Bingo Night in Callao
Callao
Out of all the ways to celebrate 100 years of Callao Cinemas, we chose one of the least expected: bingo.
Inspired by Los Bingueros, the cult film produced by Callao Cinemas,in the 80s, we brought the iconic game back and reimagined it for a new generation. The venue went full red: red curtains, red merch, red food, red buttons and a giant bingo ball dropping from the ceiling like the premiere of the year. With Carlos Areces (famous Spanish comedian) calling the numbers and a DJ set closing out the night, what started as a game of bingo quickly turned into one of the most unexpected celebrations of the centenary.
Dragons conceived, designed and produced the entire experience, while creating the content that extended it far beyond the event itself.
Sensorial at Scale
Danone
Danone needed to support multiple sub-brands with a constant flow of e-commerce and digital assets.
Content volumes were high and updates were frequent.
Each market required local adaptations while maintaining strict brand and regulatory compliance.
All of this had to happen without slowing production or compromising consistency across brands.
We built a high-efficiency, AI-powered production workflow designed for scale and speed.
Lanjarón took the Arena
Lanjarón
More than screens. A brand in motion.
We transformed a digital media placement into a branded visual moment.
The Future of Wellness
Vital Proteins
Our content approach combines teasing, launch, and sustain phases reinforcement to maximize impact across every stage of the consumer journey:
- Teasing: Seed interest in products and launches to create interest.
- Launch: Capture attention and announce the new formulas and products.
- Evergreen: Reinforce product benefits and encourage everyday usage and retailer traffic.
- Paid: Detect the organic overperformer to update into paid media best practices and have organic tested overperformers.
Pastisart
Pastisart
- Stealth-first social launch built on mystery and speculation
- TikTok-native execution using viral audios to enter the FYP organically
- Comments as content: community management used to fuel intrigue
- Two-wave approach:
- Teaser phase to drive scale and hype
- Reveal phase via talent collaboration (Henrik “Muffin Man”) to confirm what the brand co
Cetaphil got Game
Cetaphil
The Case: GLOBAL JAM tapped into the cultural tension between the US and Canada — a moment where Cetaphil sits at the intersection of both markets.
The US vs Canada match in Toronto became the perfect stage to capture rivalry, fan energy and creator culture — turning a live sports moment into a social opportunity.
The Result: We transformed a live sports moment into a wave of creator-led content — activating over 150 influencers to capture, amplify and extend the rivalry across platforms.
By combining athlete collaborations, fan culture and real-time storytelling, the campaign generated both owned and earned momentum. Rivalry became reach — driving visibility, engagement and brand love at scale.
The aesthetic Edit
Galderma
Exclusive behind-the-scenes access inside clinics of the world’s most influential aesthetic physicians, showcasing state-of-the-art treatments endorsed by top KOL HCPs.
Redefining aesthetics with bold, myth-busting content to spark global desire and accelerate consideration of IA brands, empowering local sales with high-impact, premium storytelling.
