Pastisart - Dragons Group

Pastisart

The Challenge: A B2B brand entering B2C during a viral moment, without being legally allowed to claim it or even mention the Olympics. The Strategy:

Stealth-first social launch built on mystery and speculation
TikTok-native execution using viral audios to enter the FYP organically
Comments as content: community management used to fuel intrigue
Two-wave approach:
- Teaser phase to drive scale and hype
- Reveal phase via talent collaboration (Henrik “Muffin Man”) to confirm what the brand co

Results

+6.7M

Views in total

+1.1M

Views in talent
social media

+240K

Interactions
in talent posts

+20K

Shares
in talent posts

Awards

Barcelona

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New York

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London

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Callao

¡Ay, Callao! Cabaret

Callao’s centennial continued with an unforgettable night of sequins, striptease, and cinema.

¡Ay Callao! was inspired by “el destape,” an iconic moment inSpanish filmmaking when strict censorship gave way to a newera of sex symbols.

Part-party, part-variety show, the night saw Cines Callao transformed into a cabaret hosted by Drag Race España’sSupremme De Luxe, with performances by Pupi Poisson, MissLoot, Santa Catalina, and Alpilpil. Outside in the plaza, burlesquedancers, a photocall, and racy visuals on screen invited all of Madrid to participate, while pre- and post-event coverage onsocial extended the experience.

Ideated and produced by Dragons, this event was a roaring success, setting a new bar for our ongoing collaboration with Cines Callao.

Solgar Italia

The Amplification Olympics

THE CASE

During the Winter Olympics in Milan, we amplified the campaign in Italy by tapping into the cultural moment —without directly referencing it. Strict advertising regulations meant brands couldn’t associate with the Olympics unless official sponsors, limiting the use of names, symbols or implied connections.
The challenge was to stay relevant during a peak national moment, while remaining fully compliant.

THE RESULTS

We reinterpreted the campaign through a winter lens — using seasonal imagery, atmosphere and storytelling to tap into the moment without naming it.
From taking over public transport in Milan to FOOH, we created a cohesive visual world inspired by cold, energy and landscape— naturally aligning with the cultural context.

Results

+30 Screens

Covering the Milano Cadorna Station

Danet

Dubai goes AI

The objective was to create a Master KV that could be adapted across multiple formats and touchpoints, ensuring visual consistency across all executions.

Proactivity is Key: We saw the opportunity and didn’t miss it.

+2 Extra Projects: We got two more projects because of this one.

Biggest Campaign: This was the biggest OOH Campaign that Danone has done so far.

Cetaphil

Mariska Hargitay x Skin Activator

THE CASE

At the launch of the new Cetaphil Skin Activatorline, we were given just minutes of access toMariska Hargitay during a live event. In fast-moving environments where timing, talentand attention are limited, the challenge was tocapture meaningful, high-quality content —without disrupting the moment.

THE RESULTS

We captured, produced and published a social-first hero piece — turning a brief interaction into a standout moment of the event.

A lean, highly coordinated team operated in realtime, transforming limited access into a fullcontent output ready to perform acrosschannels. From hero film to supporting assets, everysecond was designed for impact, speed andrelevance.

Results

+610K

VIEWS

40K

ENGAGEMENTS

Awards

SKYN

Nothing Compares to Supreme Feels

THE CHALLENGE

How do you launch SKYN’s most advanced condom without falling into the category’s usual product claims and demonstrations?

THE IDEA
We turned Supreme Feel’s product superiority into an emotional promise: a feeling so good, everything else fades away.

Nothing Compares to Supreme Feel.

THE CAMPAIGN
We brought that feeling to life through intimate moments where the outside world simply stops mattering. A distinctive visual effect became the campaign’s leitmotif, shifting reality as sensation takes over, while product and performance gave us the proof behind the promise

From film to social and retail, every execution built around one simple idea: when you can feel everything, nothing compares.

Cetaphil

Lotion in Motion

We create skincare content across formats from high-end product and sensorial texture shoots to dynamic, talent-led social executions.

Whether cinematic or lo-fi, every asset is rooted in real social media behaviors and platform dynamics. We design for scroll, attention, and conversation translating science and sensoriality into playful, culturally relevant moments that cut through in the digital world.